The Campaign

While there is a bit of progress with the page itself, nothing interesting enough to post. What I would like is I taught myself how to plan a public service campaign, which I guess I haven't really discussed much yet.

 So if you look to a few posts ago, I listed a few of the resources I've been using to learn how to plan a public service campaign. Some of the most effective stuff I learned came from simple pages that just explain why certain aspects of advertising are more effective. However, the most interesting stuff involved just the defining and explanation of different campaigns. Such as the difference between individual behavior change and public will change. I knew that for what I was advertising, I needed to apply a little of both. But that's just the tip of the iceberg. There's so many other things I was able to discover. the only problem?

 

 A lot of what I needed to accomplish relied on others. My commercial I said was to air? Well it was supposed to, but was never added to the WTV timeline. If I were to do this again I would definitely do things earlier and more persistently. Also, in order to put up posters I know I would need to discuss with Mrs. Fields. I had interacted with her about a whole lot of other stuff really recently so I didn't feel comfortable asking her once more, (I did email her though).

Although the knowledge I gained wasn't all applied and tested, I did learn a whole bunch. Not much else occurred. I did include a few virtual ads that I was able to detect as successful :)

 OH! I decided to create a collage of the compliments I've received to help campaign. This way students not involved can see what is happening, this is what I'm asking Mrs. Fields about.

 Just thought I would fill you in on that! Any ideas or questions?